The assignment

Build a cohesive visual identity for a summer celebration that welcomed employees and their families into a playful, welcoming environment.

The approach

I built an identity full of color, warmth, and easygoing shapes. The visuals were designed to scale — from small vinyl touches on bars to large on-site signage — while keeping everything feeling fresh, friendly, and fun.

Skills shown

Branding typography Experiential design • event identity wayfinding vendor management print production Digital assets

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Building Momentum